Now it’s chic to proclaim the death of blogging. Critics, often from the mainstream media, celebrate the fact that millions of bloggers have quit. “The end of blogging is near,” pronounce the pundits, with undisguised glee.
The initial “blogging is the world” bandwagon was silly and naïve. The new “blogging is dead” repeats the silliness and naïveté in the opposite direction.
Blogging isn’t the world. And blogging isn’t dead, either. Rather, blogging is like jogging.
If you’re as old as I am, you might remember the jogging rage. Near as I can remember, it came in the late 60s and early 70s. Everybody bought jogging shoes and little nylon shorts, and then set out to get healthy and lose weight through jogging. Many wanna-be joggers had visions of their svelte bodies winning marathons, even as the waddled along in their Adidas Viennas."